Portfolio / Work Samples
RECENT BYLINES
My bylined articles on small business and technology topics.
CNN Underscored Money - 10 great small business ideas for 2024
The entrepreneurial spirit is stronger than ever, with a growing number of individuals exploring innovative ways to start new businesses and generate income…
CNN Underscored Money - How to start a 501(c)3: A step-by-step guide
Do you have a great idea for an organization that will contribute to your community? Discover if starting a 501(c)(3) is the right path for you…
CNN Underscored Money - HubSpot vs. Salesforce: Which is best in 2024?
If you’re in the market for customer relationship management (CRM) software, two prominent options stand out: HubSpot and Salesforce. As small to…
CASE STUDIES
I created a case study program to showcase customer stories and successes. This included interviewing customers, writing articles, producing social media materials, creating lead generation reports, and developing sales enablement resources.
Included.ai - Case Study: Data Insights for New Talent Sources & Building An Inclusive Global Team
GHOSTWRITING
I wrote AI-tech-related content for Gartner Digital Markets under the Capterra brand, published under analyst bylines.
GARTNER (Capterra) - Technologist’s Take on Turning AI Into a Security Asset, Not a Threat
In the world of cybersecurity, many people see Artificial Intelligence (AI) as a double-edged sword of risk and opportunity…
GARTNER (Capterra) - A Marketing Pro’s Tips for Building a Loyal Email Audience
Growing a loyal email audience is a top priority for marketers trying to strengthen customer relationships and drive consistent engagement….
GARTNER (Capterra) - Martech Pro Explains How To Refresh Your Social Strategy with GenAI
The future of AI in social media looks incredibly promising. A recent Capterra survey of 1,680…
PODCAST
I created and produced podcasts to showcase brands.
Capterra - THRIVE podcast: How to Build An Engaged Workforce
Included.ai - "What's Working?" HR Thought Leadership Interview Series. Video: Masterclass in DEI Practice & Theory with Dr. Adrienne Bradford
Google - Collaboration and interview for DEI Recruiting Leadership with Lionel Lee, Google
EXECUTIVE PERSONAL BRANDING AND THOUGHT LEADERSHIP
I showcased Included.ai’s co-founders to establish authority in the diversity, equity, and inclusion tech space. I drafted related articles, email promotions, and social media copy.
Forbes Council - Why Pay Equity Needs To Be Addressed Now bylined by Raghu Gollamudi
Fast Company Op-Ed - Why greater transparency is key to a winning DEI strategy and related social post from Raghu Gollamudi (CEO)
RESEARCH REPORTS
I collaborated with content teams at various brands to develop research reports to gain authority in their vertical, generate leads, and secure media coverage.
Included.ai - Report: State of Diversity Recruiting 2023
Software Advice - How Patients Use Online Reviews (got us a Washington Post mention and hundreds of backlinks from medical websites and publications, building site authority)
GetApp - GetApp’s 2022 Data Security Report—Seven Startling Statistics (annual report refreshed yearly for Cybersecurity Awareness Month).